Tag Archives: Telegraph

Telegraph digital strategy for news – all editors use ‘the grid’

Nothing to do with the Matrix, but everything to do with common sense in an integrated news gathering operation.

The Telegraph even gives its editors guidance on what to do on what platform, when news breaks – e.g. 10 mins after news breaks, write 150 words on the web. After an hour, write 450 words and so on.

Read more about the Telegraph’s digital news output strategy – via journalism.co.uk

How to negotiate a deal – advice by Telegraph Business

“Let us never negotiate out of fear. But let us never fear to negotiate.” – John F. Kennedy

If you deal with clients and discuss costs, this is worth reading.

Read When selling ends and negotiation begins at the Telegraph Business Club.

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The Telegraph goes a bit MediaGuardian with top viral videos

This is the oddest thing. Is this the kind of stuff we can expect to see from the Telegraph’s newly set up R&D editorial and UGC lab?

Placed on the home page, just below the paper’s popular Matt and Alex cartoon links is the Telegraph’s new Screen Break section.

The blurb on the site says: ‘The funniest viral videos, games and stories on the Internet, plus the best Telegraph games and puzzles. Because computers aren’t just for work.’

‘Because computers aren’t just for work?’ Is that right? What does the average reader of the Telegraph – most likely a senior executive or MD – think about that? Okay, the Telegraph is trying hard to attract younger readers and granted, the average age of the Telegraph’s website is likely to be younger than the paper’s, but is this going to help attract older members to the web? Won’t they just see this as worthless pap? The Telegraph’s other slow-time sections like the Matt cartoons are fun and a brief respite from the news. They’re intelligent and in some cases, they even make us feel slightly superior. Viral web clips might make us feel superior, but for all the wrong reasons. And just how do older users perceive user generated content?

And isn’t this all a bit MediaGuardian? Okay, we’re all in our thirties, we read the Telegraph, we’re web savvy and we like to browse through the web’s curiosities on a Friday afternoon. But web clips as selected by the Telegraph? Come off it.

Well done for trying, but the whole thing just feels a bit…groovy parent.

Of course, we could be completely wrong if all content has been submitted by real users. But if it is, and it’s by readers for readers as per monkeymag.co.uk, then this could be given more prominence in the strapline: ‘The funniest viral videos, games and stories on the Internet, as voted for by you…’

That said, we’d love to be proved wrong by some web stats.

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Telegraph website traffic drop for December 2007

Brand Republic reports that the websites of the ‘qualities’ suffered a slight drop in users over the Christmas period. Over a million left The Telegraph website. Nothing to do with its la-de-da readers being more likely to go away for Christmas to Barbados or skiing in Italy or France?

Just a thought. Should they be all that worried?

Andrew Marr: how to write a column

Okay, it’s money for old rope, but this is such great advice we just had to re-link (?) Andrew Marr’s words of wisdom on column writing one more time.

These tips apply to anyone writing an analysis of events or creative writing, not just superstar columnists on national newspapers.

Talking of Marr, has anyone seen any Telegraph columns of his of late. Apart from the usual interview-before-the-serialisation-starts for his latest tome, has he stopped writing for the Telegraph? We do hope not – now that Bill Deedes has sadly gone, the newspaper should do all it can to keep its talent pool.

Now the Independent on Sunday’s business editor leaves…

The Independent on Sunday’s business editor, Andrew Murray-Watson, is leaving the paper to join a company that recycles old car tyres – after less than a year in the job.

Quitting journalism to take up a corporate PR role, Murray-Watson is understood to be leaving for a “lifestyle change”, according to MediaGuardian.

The move follows yesterday’s departure of Patience Wheatcroft from Murray-Watson’s old paper, the Sunday Telegraph.

Sunday Telegraph editor, Patience Wheatcroft, quits

Patience Wheatcroft has resigned as editor of the Sunday Telegraph after just 18 months in the job.

No official reason has been given for her departure from the title. It’s not known if her resignation came as a result of management’s push to merge the Sunday and Daily Telegraph news operations – a historically contentious subject at the Telegraph, dating back to Max Hastings’ editorship during the 90s.

Personally, I’m backing a Wheatcroft move back to News International to take up a role at the Times, the newly acquired Wall Street Journal or parent company Dow Jones. Wheatcroft joined the Sunday Telegraph after years as City editor at The Times.

Quote of the day – BIll Deades

Who cares what happened yesterday. Tomorrow is what really matters. If you
can predict what happens tomorrow and get the story, then that’s where you get enourmous satisfaction.

Bill Deedes, former editor of the Daily Telegraph, MP and inspiration for William Boot in Evelyn Waugh’s Scoop

Ditch your SEO agency: update your content

It’s a mantra we always repeat to clients – content is pretty much key when it comes to improving your search engine rankings. I won’t go into details here (there are stacks of ‘how to’ articles posted elsewhere), but as long as your site has been developed to best practice standards, your key word density is good, your titles and headings are descriptive and you update on a regular basis, your site should rise up the ranks.

I mention this after finding that contentcontent is the top search result on Google for ‘marks and spencers martha lane fox‘. Not the Telegraph, not the Guardian, not even the FT – contentcontent is the top result. Shame it’s one of our weaker posts

GQ.com ramps up news output

Is GQ.com destined to become the thinking man’s news-lite site of choice?

Okay, no user’s going to ditch Guardian Unlimited, BBC News or even Telegraph.co.uk for GQ.com’s news output, but it seems to have planted its stake firmly in the ground for a new news analysis / ‘…and finally’ features site. Take a look at the now daily distributed email newsletter, its timely news items and the ‘Breaking Stories on GQ.com >>>’ banner at the bottom of the page.

Let’s revisit this new strategy in a few months time shall we?