Tag Archives: trade

Weekly print mags should change focus, not die

I’m hearing much debate about the future of weekly b2b trade mags of late. What’s the point of weekly print mags now, bloggers are saying, when all news worth reading now breaks on the web.

I’d venture this isn’t strictly the right course of action for all publishers of print weeklies. There’s still a place for weekly print mags even if websites are beating them to the news – but primarily in areas of high activity and news output.

In a world of ever increasing information ‘noise’, I think more weekly magazines should consolidate and summarise the week’s mass of web news and blog output, and leave the breaking news for their sister websites. Mags like Media Week and PR Week have started doing this – and really well.

In other words, weekly print mags can still exist, but their content focus should change. Granted this will only work in areas of high volume news output where mags actually provide a valuable service in de-cluttering our news intake and providing clarity in the increasing ‘noise’ of news output and sources. Until mobile phones begin to give as good a reading experience on the train / tube as paper, the print mag should continue to live on.