Tag Archives: video

MediaGuardian hacks now write for paidContent


Cross promotion is inevitable when one content site buys another, but it gets a little complicated when the publisher of a big content buys another smaller content site which covers the same sector – and decides to keep the smaller one going as a standalone entity.

Such is the case with the paidContent site and its recent acquisition by the Guardian. The mainstream media owner has wasted no time at all in pulling paidContent, er, content, into the MediaGuardian’s own digital news pages. Not sure how this impacted the existing digital news team there, namely Jemima Kiss, but hey, who are we to second guess one of the most successful publishers in the UK?

But integration and cross promotional thingies have increased even more with today’s inclusion of a post from the MediaGuardian’s own PDA digital news blog on paidContent’s site. Not sure if the byline format works for me, but it’s interesting how this is slowly developing into something interesting. Assuming this is step two in a defined long term game plan.

Separately, the paidContent blog talks about a new website by the creators of Dazed & Confused called Dazed Digital. Not a magazine extension site it appears, but a destination in its own right. Quite nice, but no obvious sign of comments or UGC services for us fickle read/write/rip consumers of content. Also, most of the videos seem to suffer from poor lighting, making each interviewee look like they’re in silhouette. Artistic fancy or handycam hitch?

MPs urge for tighter controls on content

This debate has rumbled on for years, but the Guardian’s Mark Sweney reported only last week that MPs are asking web companies to do more in vetting content on their sites. It’s not new – remember when the time when ISPs got sued failing to take down libellous websites quick enough?

The problem? Well, when you’re YouTube and you get millions of submissions and updates each day, who checks what, when and how? But things might get tricky if sites don’t get proactive and self-regulate or sign up to an informal code of practice.

Can technology help filter out user generated content? It depends from CMS to CMS and I bet that some post moderated sites search for abusive language via the front end search box. But even if it’s true that some of the big UGC sites have search technology that uses an algorithm to hunt down copyrighted music or TV content, how difficult would it be to get these sites to share this technology. Video search technology is big business and anything that can dynamically identify video patterns / human actions / faces is going to be worth zillions, not least to the authorities and security agencies. Imagine the potential of a video search tool that could recognise and flag up drunken fights or car thieves on a city’s 2,000+ CCTV cameras, effectively doing away with the labourious effort of a human trying to watch them all at once. An extreme example but you get my point.

[Read more about the MPs comments at BrandRepublic]

NatMags Cosmo site relaunch – decides against VideoJug

Mark Sweney of MediaGuardian reports that Cosmo is to soft launch a new website with all the web 2.0 bells and whistles you’d expect from a leading magazine publisher.

Interesting comment by Duncan Edwards, CEO of NatMags, who said they’d looked at third party content like VideoJug but decided to build its own capability in this area.

Why not use VideoJug? The cost? Because it’s easier / cheaper to replicate in-house?

That said, video it’s easy enough to produce. Set up a small video team to manage and teach video production, roll it across other content rich websites and you’re in business. Hell, they may even be selling it to third parties themselves soon enough…

Get 3 Issues of Cosmo magazine for £1

Read the MediaGuardian story in full

Sign up for contentcontent’s email newsletter

On demand TV to cause broadband fees to spiral?

Any money that UK consumers save with ad supported video on demand services and the like may be completely wiped out by increasing broadband bills.

Broadband ‘all you can eat’ offers could soon end as bandwidth capacity dwindles. Networks may not be able to cope. We’ll have to pay through the nose for unlimited bandwidth or agree to a cap.

Could the market even revisit the days of narrowband where connections were metered?

Broadcasters’ offers like 4OD and BBC iPlayer shouldn’t be blamed for this – it’s not their fault they provide services people want. But some serious investment needs to be made or the whole thing may grind to a halt.

Perhaps the companies that bought cheap fibre optic networks after the dot com bubble burst could open up their ‘dark’ fibre optic networks. But who are they?

Sign up for contentcontent’s email newsletter

How to attract users to your website – Bebo style

Getting people to visit your site is easy. Getting niche audiences to visit your site is even easier.

Ask Bebo. They’ve has teamed up with the BBC’s Radio 1 to screen a special episode of the social network’s online drama series ‘KateModern’. The episode will feature bands featured from Radio 1’s Live Lounge of Sunday.

This is a classic example of the value of giving your core audience targeted content. Host something worth visiting – really worth visiting – and they’ll visit you. Seriously – ask E4 and its ongoing huge MySpace Skins campaign which features exclusive video content before TV broadcast. Not got a TV production crew to hand? Fear not, why not try allowing users exlcusive access to a party / rave via your MySpace profile, as per E4’s own Skins’ party invite on its MySpace profile.