Mark Sweney of MediaGuardian reports that Cosmo is to soft launch a new website with all the web 2.0 bells and whistles you’d expect from a leading magazine publisher.
Interesting comment by Duncan Edwards, CEO of NatMags, who said they’d looked at third party content like VideoJug but decided to build its own capability in this area.
Why not use VideoJug? The cost? Because it’s easier / cheaper to replicate in-house?
That said, video it’s easy enough to produce. Set up a small video team to manage and teach video production, roll it across other content rich websites and you’re in business. Hell, they may even be selling it to third parties themselves soon enough…