This is the oddest thing. Is this the kind of stuff we can expect to see from the Telegraph’s newly set up R&D editorial and UGC lab
Placed on the home page, just below the paper’s popular Matt and Alex cartoon links is the Telegraph’s new Screen Break section.
The blurb on the site says: ‘The funniest viral videos, games and stories on the Internet, plus the best Telegraph games and puzzles. Because computers aren’t just for work.’
‘Because computers aren’t just for work?’ Is that right? What does the average reader of the Telegraph – most likely a senior executive or MD – think about that? Okay, the Telegraph is trying hard to attract younger readers and granted, the average age of the Telegraph’s website is likely to be younger than the paper’s, but is this going to help attract older members to the web? Won’t they just see this as worthless pap? The Telegraph’s other slow-time sections like the Matt cartoons are fun and a brief respite from the news. They’re intelligent and in some cases, they even make us feel slightly superior. Viral web clips might make us feel superior, but for all the wrong reasons. And just how do older users perceive user generated content?
And isn’t this all a bit MediaGuardian? Okay, we’re all in our thirties, we read the Telegraph, we’re web savvy and we like to browse through the web’s curiosities on a Friday afternoon. But web clips as selected by the Telegraph? Come off it.
Well done for trying, but the whole thing just feels a bit…groovy parent.
Of course, we could be completely wrong if all content has been submitted by real users. But if it is, and it’s by readers for readers as per monkeymag.co.uk, then this could be given more prominence in the strapline: ‘The funniest viral videos, games and stories on the Internet, as voted for by you…’
That said, we’d love to be proved wrong by some web stats.
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