Tag Archives: Worth a look

Chris Morris and the CERN particle smasher

CERN

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I’m still surprised by how few people have heard of the CERN science project.

Perhaps that’s a good thing given the initial panic about the potential for the earth to be swallowed up by a black hole.

Anyhoo, the Guardian yesterday published a special supplment on the project, complete with a truly bizarre article by Chris Morris (of BrassEye and Nathan Barley fame).

Read his article: Massive bosons blew my unit

Also, listen to a CERN podcast about his visit.

Enfatico website is all that

I like this website. I like linear websites. Websites that are linear – I like.

The Enfatico story – which is what this website is: a narrative – is well written and immersive. I winced a little at ‘reinventing the client-agency model in a zero-legacy environment’. But to be fair, I got the point.

If you didn’t already know, Enfatico is the new name for the bespoke agency that WPP developed its work on Dell. The reasoning behind it being that the tailored ‘agency’ worked so well, it’s now going to see how it works with other clients.

Industry opinion about the choice of name appears to be divided on Brand Republic’s newly launched boards.

How to become a journalist: act like one

Every time someone asks me how IĀ got into journalism, I usually trot out the same words of advice: write, submit, write, submit, write…you get the picture.

My point being that no matter what your qualifications or experience, if you write an article and the editor you submit it to likes what he or she reads, then you’re in.

Formal qualifications do matter in some lines of specialist reporting (ie having a science degree clearly helps when writing for New Scientist). But if you have a talent for writing must read copy, then you’re most of the way there.

Students I speak to tend to stuck on the ‘submit’ bit of my ‘write, submit’ mantra. Pre-2000, I always recommended emailing, posting or faxing (remember that?) content in to editors for consideration. Since 2000, I’ve added forum posting and blogging to the list.

The power of how contributing to blogs alone can boost your career prospects in journalism is emphasised by people like Cath Elliott, who was first ‘talent spotted’ on the Guardian’s Comment is Free portal as a commenter. According to the Guardian, her comments has such insight and thoughtfulness that she was invited to become a contributor.

Of course, some may argue that Cath isn’t a journalist but a blogger. But what is a journalist these days? Two things might sway this debate: a) the blog platform is owned by a major national newspaper and b) at any time, her content has the potential to make it into the print newspaper or ‘official’ Guardian news site. So – is Cath a journalist?

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Networked journalism – the viable face of citizen journalism

Citizen journalism websites can’t survive according to a post by journalism.co.uk’s John Ndege, the founder of start-up ScribbleSheet.

Instead, Networked Journalism sites which integrate users into their professional set up have more than a fighting chance. Why? Because they provide the collaborative appeal of CJ websites, while retaining the quality of professional publications. Read more about Networked Journalism at Buzzmachine.

Read John’s full post on journalism.co.uk

Shiny Media’s gadget blog takes on Fark’s frat boys

Shiny Media’s gadget site for laides ShinyShiny has been the subject of flash mob rule (see what I did there?) by commenters from the Fark website.

I’ll hold off publishing some of the comments and simply link to ShinyShiny’s reponse article, but the posts have some of the most scathing blog post comments I’ve seen in a long time (…a week).