Tag Archives: WPP

Enfatico website is all that

I like this website. I like linear websites. Websites that are linear – I like.

The Enfatico story – which is what this website is: a narrative – is well written and immersive. I winced a little at ‘reinventing the client-agency model in a zero-legacy environment’. But to be fair, I got the point.

If you didn’t already know, Enfatico is the new name for the bespoke agency that WPP developed its work on Dell. The reasoning behind it being that the tailored ‘agency’ worked so well, it’s now going to see how it works with other clients.

Industry opinion about the choice of name appears to be divided on Brand Republic’s newly launched boards.

WPP buys agency behind ITV.com website

Global advertising group WPP has bought Schematic, a digital agency employing 255 people in LA with revenues of $29.6 million for the year ended 31st March 2007. The press release says the move “continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media.”