Yahoo! Pipes is a great way to create your own customised RSS feed using pretty much any site and search filter.
Yahoo is planning to move its European headquarters from London to Geneva, Switzerland, today’s FT reveals.
Claimed to be called “Project Yodel”, the FT’s source mentions corporate tax reasons.
The FT reports that Yahoo said the move was “part of its ongoing international strategy to increase competitiveness and to deliver financial results, performance and efficiency”.
It’s not yet known how many of Yahoo 700 people in the UK will relocate.
A ‘passion centre’ in the hobbies and interests sense naturally.
It’s not known whether a Yahoo site targeting women would aggregate content or produce its own but with an editorial staff of 12, it’s most likely going to be the former. No name has been confirmed yet, but ‘Shine’ has been mentioned in Business Week.
Yahoo’s been exploring niche sites or ‘passion centres’ for a while but now it’s going to be big – after all, there are only so many microsites you can launch before things get a bit cluttered.
Brand Republic says Yahoo Buzz consists of user voted best-of-the-web links, all of which will feature on its homepage.
We’re guessing this uses technology from Yahoo’s existing social bookmarking MyWeb and del.icio.us services, the latter of which it bought yages ago.
Giving partnering publishers the chance to get featured front of house, the service will provide Yahoo with syndication / revenue opportunities.
A contact at an agency just told me they’ve been invited to pitch. Woo-hoo etc. But what’s interesting is how they got in touch – the client searched for ‘award winning digital agency’.
Today’s takeaway moral? Never, ever, ever, ever underestimate your user or make assumptions. When developing copy for your website (or your client’s), explore EVERY possible keyword and phrase they’re likely to use or be reassured by.
Put simply, make sure your copy includes keywords which resonate with your user. It helps with your site’s search engine optimisation (SEO).
A customer was allegedly asked to leave a cinema recently because he’d taken refereshments bought off-site into a screening (of Cloverfield if you’re interested).
He was then – again allegedly – approached by a security guard who asked him to empty his carrier bag.
After eventually deciding to leave the cinema (a good decision all round if you’re thinking of going to see Cloverfield), he then decided to take direct action and protest outside the cinema by handing out leaflets which compared the prices snacks bought outside the cinema with prices inside. This guy was – as you may have guessed – seriously annoyed.
We really, really hope this guy has a blog. Or a Facebook group. Imagine the following that this guy would get. HAAANG ON! Why doesn’t someone set one up for him?!
The news comes at a time of increased activity in the price comparison market – not always for positive reasons. It looks like feast or famine for site owners, depending on when you got in and what sector you’re targeting.
The utilities comparison market, for example, is pretty much overcrowded. Daily Mail and General Trust revealed it was looking to close its SimplySwitch website in February 2008, 18 months after acquiring the business for £22 million. The Guardian put the move down to performance targets, after an unexpected fall in the energy price comparison market.
But it’s not all gloom and doom for financial and retail comparison sites. Last year Tesco joined forces with Royal Bank of Scotland to launch a joint venture called TescoCompare.com. FT.com reported that Yahoo was reviewing its Kelkoo comparison site in October 2007, three years after paying $575 million for it.
Are we in another dotcom bubble? We ask this we’ve seen one company not immediately take up a $44billion takeover offer for a glorfied email and news service and another pay $4million for a domain name. Not a website, but a domain name.
This is feeling a little like the end of 1999. Incredible.
Two months ago it was like, yes, the ITV Play TV channel has gone, but rest assured the lucrative brand will live on at itv.com with added value video, online gambling and so on. But looking at the site just today, there’s no reference to the ITV Play brand at all, with only the odd show (e.g. Glitterball) sitting in a section called ‘Games’ (which is a poorly worded title in our opinion – is this like Yahoo Games’ chess or is it online gambling? Someone show me a word I associatie with GAMING or GAMBLING before I scan over it and ignore it completely). Okay, we found the gaming section eventually, but it took an age to find it.
By the way – is it us or do the blog profile pics for Mark Sweney and Jemima Kiss look like they’ve been taken from a TopShop Autumn/Winter campaign?